Newspaper advertisement is out and internet is in, no new news there. However, for some of us reading news on a monitor isn't the most enjoyable mode of reading. For me, I like the feel of paper, the newspaper experience - flipping through from cover to cover, scribbling notes, highlighting and cutting out articles and then they get recycled. On the other hand, as it pertains to real estate, placing advertisement online has been more advantageous, productive and more lucrative (better advertisement dollar spent) than newspaper ads.In the past, many of my clients have asked that their properties be advertised in the newspaper because of familiarity. From the sales side it promoted no potential buyers or with very little to no responses from these ads. There were more responses from online ads, with occasional calls from property flyers and sale posts than from newspaper ads. The face of commerce has become so integrated, our economy so interwoven internationally, travel more accessible, and jobs crossing national and international boundaries that properties without an online presence would be foolhardy.
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