Tuesday, October 13, 2009

Blog or Not to Blog


"Sticks and stones may break my bones but words can never hurt me." Houses are made of sticks and some with stones but can words really hurt them? Can the opinions of others matter, and can blogging hurt or help your property's image?

From the buyer's perspective, it is always helpful to get feedback on products we've never used or seen. When I buy online, I like to read through the negative feedbacks as well as some positive feedbacks. Some of the feedbacks are just useless, either too vague, or vindictive but there are those who give great honest and detail feedbacks that are invaluable. You will always run into the bad with the good. Intelligent consumers are quick to perceive the difference and are able deduce the best choices to make.

Just recently, the NWMLS data entry sheets have included two new fields option for sellers to choose from: Automated Valuation Models (AVM) and Prohibit Blogging. Checking AVM box will allow a price valuation (or estimate) of the property, a "zestimate". And by checking the Prohibit Blogging box, the seller chooses not to have other agents, apart from their representing agent, post blogs publicly about their property. The primary concerns for allowing other agents to post their opinions can create negative press for the property, induce low-ball offers and may negate negotiation efforts. However, there are no restrictions for consumers who may wish to personally blog about them.

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